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Managers measuring marketing success through opportunities are subject to a common misunderstanding. Marketing is a tool to become visible. Visibility is a fertilizer for opportunities and growth. As with everything, growth takes time. Don´t measure success by short term opportunities.
Da macht man nichts ahnend seinen Feedreader auf und was liegt drin? Ein Stöckchen… Der Herr L. möchte wissen, welches Stück mich so durch die Jahre begleitet hat.
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